Wattpad Brand Partnerships - Where brand stories live.

Learn how your brand can reach a diverse group of Gen Zs fully immersed in storytelling on Wattpad.

The world's most positive platform for brands to engage Gen Z.

Read our Keep It Real Report to find out what representation actually looks like to Gen Z

Your brand has a story. Wattpad can bring it to life.

Wattpad is the most positive, diverse and impactful place marketers can engage with millions of Gen Zs.

Watt is Wattpad?

Wattpad is the world's largest social network of readers and writers, with around 89M¹ hyper-engaged monthly users. We use the power of community and technology to help brands and Hollywood unleash the full potential of stories to the world.

Why Wattpad?

97M

monthly audience

60 MIN

average engagement time per day

23B

minutes spent on Wattpad every month

80%+

of our audience is Gen Z

Work With Us

Wattpad Brand Partnerships works with the world's biggest brands and entertainment companies to harness the power of great storytelling. We're transforming branded entertainment and Wattpad has become the platform of choice for brands to create stories, share stories and engage Gen Z. Our in-house Creative Team can work with your brand to build custom assets for all your campaign needs, from targeted ad packages to large-scale writing contests, and everything in between.

Reach our community and create lasting affinity through branded writing contests, and come away with a collection of original branded stories. Wattpad will take a data-centric view to determine which stories can be adapted into other forms (i.e. short film) to make a last impact off platform.

Our influencers are skilled at bringing brands into their story worlds. Whether it’s a new branded story from a top-tier Wattpad Star, or a bonus chapter in one of our most-read stories, make your brand part of what they already love.

Our community cares about giving back, and Wattpad is the perfect place to engage our Gen Z audience through a purpose-driven campaign. Set a donation goal and have the Wattpad community contribute towards your cause just by doing what they love- writing! We’ll throw a prompt out to our community and for every writing entry received, your brand and Wattpad can partner together to donate to a cause of choice that aligns with your brand.

Our advertising capabilities combine a full suite of static and video advertisements with industry-best targeting. Our experts will ensure your ads are placed alongside the most relevant content for your audience, timed for maximum impact. A video interstitial that pops up right at the exact moment they’re on the edge of their seats? Wattpad can do that.

Ad Experiences

Our community comes to Wattpad to be inspired, to unwind, to fantasize, and to find stories that matter to them. Reach a mobile-centric Gen Z audience during any moment of the day by inserting your brand's message into the stories they can't put down. Our full suite of advertising opportunities come with industry-best targeting, and our experts will ensure your ads are placed alongside the most relevant content, timed for maximum impact. Whether your marketing objective is building awareness or interest and consideration, the Wattpad ad suit can help your achieve your brand's goals.

Success Stories

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Brands we've worked with

Awards

We've worked with top brands to create award-winning campaigns on Wattpad